"Why did Sears sign Ted Williams?" asked a 1962 Sports Illustrated article. "For one simple reason. To add a cold, professional viewpoint on the quality of every piece of Sears sports equipment before it gets into the Sears catalog or any one of the 740 Sears department stores. Williams is a working consultant. He helps Sears select the sports items it sells. He personally field-tests them. And he suggests improvements in order to keep Sears a stride ahead in the sporting goods field...If the legendary Williams batting eye can't detect a flaw, Sears knows the item is absolutely first-rate."
Likewise, this is a first-rate collection, averaging EX condition overall.
Rods: 1) Model #535-40123 Medium Action (6 feet); 2) Model #779-30232 Spinning Rod (7 feet); 3) Tuff Stik Graphite Fiberglass; 4) Model #779-30163 Spincasting Rod (6-1/2 feet, case included); 5) Model #563-650 (6-1/2 feet); 6) Tournament Model #779-30075 Worm Rod; 7) Model #535-0066 Worm Rod Heavy Action (6 feet); 8) Model #5352156 (case included); 9) Model #5353050 (case included).
Reels: 1) Model #535-38490 (case included); 2) Model #535-312560 (case included).
Tackle Box: Measures 20 x 8 x 9-1/2".
Metal Detector: Hefty "Treasure Hunter" detector (4 feet).