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1950s Douglas Shoes Hand-Painted Advertising Display

Lot Number 1029

Quantity: Bid Starts: 04/26/2019 12:00:00 
Bid Open: 300.00  Bid Ends: 05/09/2019 22:00:00 
Bid Count: Overtime: 30 Minutes
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Built through hard work that began at the age of seven, the retail empire headed by William Lewis Douglas featured the first nationwide chain of shoe stores. Outspoken on his anti-socialist views, Douglas was elected Governor of Massachusetts and served one term before “retiring” back to his shoe business in 1906. This vintage advertising sign hawks Douglas’ famous product. Measuring 46-3/4 x 35”, the thick stock board features hand-painted images of shoes, a well-dressed gentleman and a colorful golf course scene. A printed proclamation reads “STEP INTO STYLE IN W.L. DOUGLAS SHOES” in a mixture of printed and cursive fonts. This rare survivor presents beautifully, with vibrant colors throughout. Minor edge/corner wear and surface marks are consistent with previous display.

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